Free shipping on all orders · Delivered across Europe · 30-day returns
Baby essentials · free delivery across Europe

Thoughtful gear for the first years.

From first sleeps to first steps — a small, carefully chosen range of sleep, travel, play and care essentials that make everyday parenting a little easier.

Shop all products Browse by need
Always free shipping iDEAL & cards Safe, tested materials
SleepBottles & feedingOn the go
42 essentialshand-picked, not endless scroll
Free shippingOn every order, no minimum
30-day returnsPlus EU right of withdrawal
Secure checkoutiDEAL, cards, PayPal
Dutch businessKvK 42108159 · support by email
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Shop by need

Find it by moment of the day

Little collections covering sleep, outings, play and bath time.

5 products SleepEverything you need for a good night's sleep for your little one. View all
11 products On the goEverything you need for smooth adventures with your baby, wherever the day takes you. View all
11 products Development and toysThe essentials every parent swears by. View all
11 products Bottles & feedingFeeding is half of the first year. View all
6 products Bath & careBath time, grooming and the everyday care routine — from a foldable baby bath with a built-in thermometer to a gentle electric nasal aspirator. View all
3 products BabyproofingThe moment they start pulling themselves up, your living room changes. View all
Across the collections

A little bit of everything

A cross-section of the range — tap any item for details and options.

View all 42
Curated

A small, honest range

No endless catalogue. Every item is here because it genuinely helps in the first years.

Safe

Materials you can trust

Food-grade silicone, BPA-free plastics and soft, washable fabrics.

Always free

Free delivery across Europe

Every order tracked, with no minimum spend. Pay with iDEAL, card or PayPal.

Good to know

Questions parents ask us

The practical details — shipping, returns and payment.

+What does shipping cost?

Nothing — shipping is free on every order, with no minimum. That applies to every country we ship to.

+Can I return something?

Yes — 30 days to send it back, on top of the statutory 14-day EU right of withdrawal.

+Which payment methods can I use?

iDEAL, Visa, Mastercard, Bancontact and PayPal.

+Where do you ship to?

The Netherlands and Belgium, across the European Union, the United States, Canada and Australia.

+Are the materials safe for a baby?

Everything in the range is chosen for that: food-grade silicone, BPA-free plastics and soft, washable fabrics. Material details are listed on each product page.

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